Qualifying Digital Transformation UKFast Round Table Part 1.
This week’s attendees were:
• Farooq Ansari, Business Development Director & Digital Consultant, Reading Room
• Jonathan Bowers, Managing Director, UKFast
• Bill Carr, Managing Director, Carpe Diem
• Matt Cockayne, Managing Director, Zucchi
• Nina Mack, Managing Director, Worship Digital
• John Pinnington, Ecommerce Consultant, BMCM Group Ltd
• Jonathan Whiteside, Principle Consultant, Building Blocks
Smaller firms have the edge over bigger companies when it comes to a digital overhaul of its business model, according to a panel of experts.
Innovation was pinpointed as one of the main aspects of digital transformation, which uses digital technology to create change.
Lawrence Jones, CEO of cloud and colocation specialist UKFast, said: “Large businesses have a much different process to go through than SMEs.
“If small businesses don’t innovate digitally and don’t try harder, they don’t survive. So I think we’ve seen a lot more digital transformation in smaller companies.”
Nina Mack, managing director of digital design and build agency Worship Digital, said: “Something that we found when working with SMEs is that their digital transformation has to almost be a shift in not just their processes and the way they handle stuff, but their whole business model.
“Shifting your business model when you are not an SME is very hard, so SMEs are much more agile in that respect, so they should be able to pivot and react to the new technologies to which they have access.”
Managing director of digital agency Carpe Diem, Bill Carr, said: “I think that’s where some of the expertise lies with the agencies which have set up to specifically look at that transition.
You can watch this video also at the source.