Rackspace has promoted Carla Pineyro Sublett to senior vice president and chief marketing officer (CMO). Carla Sublett will oversee all marketing functions globally to drive awareness for Rackspace as a managed cloud provider.
“Cloud adoption is rapidly increasing, from small businesses to large enterprises, so it’s a great time to be at Rackspace,” said Carla Sublett. “As customers move into the cloud, they are faced with technical complexity, a broad range of ever-changing technology and a strain on internal resources to support. Rackspace is the industry leader in the managed cloud category, bringing expertise, technology and our Fanatical Support® to our customers’ choice of cloud platform. We’ve been here since the beginning, and we are well-positioned for the next era of cloud. I’m excited about the opportunity to bring the Rackspace story to market.”
Carla Sublett brings more than 17 years of technology sales and marketing experience to the new role at Rackspace. In her previous role as CMO of Americas at Rackspace, she was responsible for driving demand generation through events, field and channel marketing, ecommerce, telesales and digital marketing.
Before coming to Rackspace, Carla Sublett held a variety of sales and marketing leadership positions at Dell. Most notably, Sublett served as the executive director of marketing for Dell Latin America, where she managed all facets of marketing across multiple channels including digital, offline, retail, distribution and value added resellers (VARs). In this role, Sublett helped drive record pipeline growth and conversion of leads to sales, in the region, while doubling marketing’s contribution to the business.
Sublett has received numerous professional honors throughout her career. She was recently named a 2016 Henry Crown Fellow. The prestigious Henry Crown Fellowship Program, the flagship program within the Aspen Global Leadership Network, recognizes leaders under the age of 45 from across the country who have achieved success and are ready to apply their creative talents and skills to building a better society.