In 2006, YETI Coolers was founded with a single mission – to build the cooler that people would use every day if it existed. A cooler that was built for the serious outdoor enthusiast rather than for the mass discount retailers. One that simply wouldn’t break. Today YETI Coolers is the cooler of choice for outdoor enthusiasts, pros, tailgaters and backyard barbeque kings. And for everyone at YETI Coolers, that’s being outdoors hunting whitetail, catching a tarpon on the fly and spending time with their families and buddies.
In this video, Sara Kenton, Director of Digital at YETI Coolers talks about leveraging the in-house expertise of Magento at Rackspace. “Every ecommerce platform has its own idiosyncrasies,” explains Kenton. “Having a hosting provider that is aware of those and knows how to make the configuration work is really important to me.”
You can watch this video also at the source.