Russian Distributor Treolan Adds ALSO’s Cloud Marketplace to Its Portfolio

Treolan, one of the largest IT distributors in Russia, part of LANIT Group and dealing with more than 2,900 partners from more than 230 cities in Russia, has signed a partnership agreement with ALSO covering Platform-as-a-Services (PaaS) that will enable Treolan to offer its customers a wide range of SaaS, IaaS as well as DaaS services in Russia.

Through the use of the ALSO Cloud Marketplace, Treolan’s channel partners will be able to manage “the seats” of their end-customers and develop, run, and manage applications “without the complexity typically involved in maintaining an adequate infrastructure.” Treolan is starting immediately with the Microsoft Cloud Solution Provider (CSP) program, leveraging new, vertical focused offerings and creating new, regional access for ALSO’s vendor partners.

ALSOALSO brings providers and buyers of the ICT industry together. The company offers services at all levels of the ICT value chain from a single source. In the European B2B marketplace, ALSO bundles logistics services, financial services, supply services, solution services, digital services, and IT services together into individual ICT service packages. ALSO’s portfolio contains more than 250 000 articles from some 525 vendors. The ALSO Group has 4,058 employees working throughout Europe. In fiscal year 2017 the company generated net sales of 8.9 billion euros.

“This partnership with ALSO is a game-changing opportunity for Treolan,” said Gregory Sverdlikov, CEO of Treolan. “The ALSO Cloud Marketplace helps us reach our partners more efficiently and provide unbeatable service to our more than 2900 channel partners and their end customers. On top of the Microsoft CSP program, which we are launching immediately, we will be ready for the new software subscription program which will be released by Microsoft this summer.”

This announcement follows a series of partnerships that ALSO has entered into since 2015. In the spring of 2017, ALSO announced partnerships with Bezeq International and Intcomex, expanding the ALSO Cloud Marketplace platform reach to Israel as well as South America and the Carribean. These followed an earlier announcement in the fall of 2016, when ALSO agreed on a partnership with Innovix Distribution to make the ALSO Cloud Marketplace available to Innovix’s channel partners starting in Singapore, Malaysia and Hong Kong.

Geographical Expansion

Earlier in June 2016, ALSO signed a partnership with Logicom to provide the marketplace platform to partners in 13 countries in Southern Europe and the Middle East. In December 2015, ALSO and Westcoast had agreed on a cooperation to bring the platform to Westcoast customers in the UK and Ireland.

“We have strategically expanded our Platform-as-a-Service offering across various geographies over the last years,” said Gustavo Möller-Hergt, CEO of ALSO Holding AG (SIX: ALSN). “With this globally available Consumptional Business model, we already manage two million seats in our platform and have potential access to 10 million seats. As a result of our partnership with Treolan, now customers in Russia will benefit from a state-of-the-art platform and dramatically reduced complexity. This is the first step in our partnership with Treolan and I am looking forward to working together with the team in Russia.

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