http://www.pickaweb.co.uk/blog/uk-web-hosting/on-page-factors-vs-off-page-factors/
Before we rush into making changes to our website we need to understand how you can influence how Google views your website.
These are the On Page Optimization factors & we have a great deal of control over these, for example in our choice of keywords, page names, metatags, etc..
One of the most important aspects of On Page Optimization Techniques are your use of Metatags. In this video we have a look at the Page Title Element & we explain why this is absolutely fundamental to your search engine position.
http://www.pickaweb.co.uk/blog/uk-web-hosting/on-page-factors-vs-off-page-factors/
Duration: 4:56
Publisher: Pickaweb
You can watch this video also at the source.
