http://www.pickaweb.co.uk/blog/uk-web-hosting/seo-vs-pay-per-click-part-1/
Now that you are starting to get a feel for the keywords, why don´t we have a quick check & see how much it would cost you to get that volume of traffic if you were to go down the “Pay per Click” route.
Remember that the real action is in the central, Free part of the Search Engine Results Pages (SERPs) which is where we will take you but the Pay per Click results can really help us to define exactly which keywords will work for us with a much higher degree of certainity.
http://www.pickaweb.co.uk/blog/uk-web-hosting/seo-vs-pay-per-click-part-1/
Duration: 4:57
Publisher: Pickaweb
You can watch this video also at the source.
