SESSION 3: MARKETING IS THE NEW SALES – BUILDING YOUR MARKETING MUSCLE
PRESENTED BY: SHARKA CHOBOT DURATION: 1 HOUR
1 PM EDT
MSPs need to develop core marketing capabilities to acquire cloud customers, focusing on:
Developing a value proposition that separates a packaged offer from the pack is critical in the cloud
Content is the new SEO, as well as the heart and soul of nurture marketing. But what will resonate with your target buyers?
Inbound marketing has become the new default demand generation strategy for MSPs looking to grow
Sharka Chobot • Chief Transformation Officer at Neural Impact
Neural Impact applies behavioral economics, neuroscience and persuasion psychology to help Microsoft Dynamics partners increase the emotional engagement of their digital marketing. They also focus on accelerating cloud product development and optimizing go-to-market strategies. Over the past year, Sharka has been actively involved in the Microsoft Industry Partner Program (IPP) helping Dynamics partners around the world transform their businesses to the cloud.
You can watch this video also at the source.