Sportradar, a supplier of sports and betting-related data services, has selected Internap’s content delivery network (CDN) to stream live professional sporting events and data directly into 1,000 retail betting shops worldwide. After an extensive six-month testing period, Sportradar has begun delivering all of its Live Channel content over Internap’s CDN.
With more than a petabyte of data at its disposal, Sportradar’s Live Channel provides a unique combination of a live event stream, statistics and odds – all integrated on a single screen. Given the real-time nature of sports and betting, Sportradar needed a high-performance CDN that could minimize latency and keep up with the demands of its global customer base. Working with an outside consultant to define its requirements and selection process, Sportradar reviewed five different CDN providers before selecting Internap.
Large betting retailers worldwide rely on Sportradar to add measurable value for their in-store customers by providing sport statistics, odds and other data that enables them to make more informed betting decisions. The company’s Live Channel is designed as a complement to a retail bookmaker’s traditional TV feed so they can show additional sports content from ATP Tennis, Major League Soccer, French Ligue 1 and other professional leagues throughout the day to offer more betting options and increase turnover.
Internap had to ensure that the content delivery network (CDN) service could be delivered on a global basis without jitter, latency or other performance issues.
CDN technology
The route-optimized content delivery network provided by Internap puts rich media and streaming content closer to end-users. The CDN solution is built upon the company’s patented Managed Internet Route OptimizerTM (MIROTM) technology that dynamically sends traffic over the best performing route at any given time across major Internet backbones for maximum speed and reliability.
Sportradar employs more than 600 professionals worldwide. Headquartered in Switzerland, the company has offices in 22 other cities.
Internap has a global footprint of data centers and a hybrid approach to hosting solutions that blends virtual servers and bare-metal cloud hosting, colocation and managed hosting.
