Store Builders Episode 15: How to Optimize Product Pages for Conversions

The product page is one of the most important elements of the websites you will build. It’s more than a page with information about your products. It’s a place where you get to design the shopping experience for your visitors. It’s a place to tell your story. And effective product pages turn visitors into customers.

You may know about the technical elements of web design, but it’s also important to ask important questions about how your customers experience your product pages. What kind of an experience do you want them to have? How does your knowledge of your customer shape the presentation of your products? What is the end goal that you have in mind?

In this episode you’ll learn a variety of strategies that will help you maximize the impact of your product pages.

Duration: 27:20
Publisher: Liquid Web
You can watch this video also at the source.

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