Not all online stores begin as stores. Blogs, social media accounts, and brands don’t spring from the ground fully-formed with goods to sell at the moment of inception. When your customers reach the point where they are ready to sell products, it will be your job to integrate purchasing options into an already-existing platform.
Sometimes the transition is easy. A simple “buy” button or shopping cart integration is all it takes. When the new store isn’t so simple, it might be wise to host the store externally, or build something new from scratch. Part of your job as the store builder is to guide the growth of the website to the option that best serves your client.
If you are interested in the best ways to build purchasing options into your already existing platforms, then this is one episode you won’t want to miss!
Publisher: Liquid Web
You can watch this video also at the source.