When most people think about eCommerce stores, copywriting probably isn’t the first thing that comes to mind. They probably picture a storefront with beautiful product images, a few bullet points about features, an eye-catching price, and a nice big buy button.
But copywriting is a requirement at every stage of an eCommerce conversion. From the Facebook ads that drive awareness, to the on-page copy that inspires a purchasing decision, to the abandoned cart emails that convert customers who were previously on the fence. Copywriting can quite literally be the difference between a sale and a missed opportunity.
That’s why we sat down today to talk about the most common copywriting mistakes that Store Builders make and how you can amend or avoid them in your own work. Get your notepad ready, because this one is full of insights!
Publisher: Liquid Web
You can watch this video also at the source.