Your company has lots of valuable marketing data, but it’s spread across many systems and teams. With Cloud, you can bring this data together in one place so you can better analyze and activate it. In this session, you’ll learn about new GCP tools for marketers and hear directly from brands who are using them to solve use cases like audience segmentation, purchase prediction, and measuring lifetime value. You’ll walk away with an understanding of how to adopt technology that transforms the way your company delivers marketing campaigns and customer experiences.
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Speaker(s): Biren Kalaria, Damian Lawlor, Faris Alqadah, Ben Pham
Session ID: DA101
product:App Maker; fullname:Greg Brosman;
Publisher: Google Cloud
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