Tech Data has announced the appointment of Sergio Farache to senior vice president (SVP), Global Cloud Solutions, providing dedicated global leadership for one of Tech Data’s most strategic “next-generation” technology offerings.

Sergio Farache will lead Tech Data’s Global Cloud Solutions team, working collaboratively with the cloud solutions and “next-generation” technology leaders in each of the company’s three regions to define Tech Data’ global cloud strategy and align the distributor’s public, private and hybrid cloud channel offerings.

Mr. Farache will also be responsible for growing Tech Data’s StreamOne cloud marketplace into an end-to-end digital platform for transaction, consumption and value creation by Tech Data customers. Farache will join the Strategy, Transformation and Global Vendor Management organization and report to Michael Urban, corporate vice president of the Tech Data business unit.

Cloud Leadership

“Current projections show significant cloud growth in all segments, and cloud is a primary delivery model for next-generation technologies,” said Michael Urban. “We are placing great emphasis on advancing our cloud leadership position and, as a proven change agent with the ability to translate complex strategies and technologies into executable solutions, we are confident Sergio will propel our cloud team forward.”

A 25-year veteran of the technology industry, Sergio Farache previously served as senior vice president, Solutions and Strategy within Tech Data‘s Americas Enterprise Solutions business, where he led the company’s specialty business units (SBUs), including IoT, Analytics, Cloud, Mobility and Security. Farache joined Tech Data in February 2017 through the acquisition of Avnet’s Technology Solutions business.

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