Google Cloud has announced a comprehensive new strategy to help telecommunications companies digitally transform. Google Cloud’s strategy focuses on three key business outcomes for telecommunications companies: monetizing 5G as a business services platform, engaging customers with data-driven experiences, and improving operational efficiency across telecom core systems.
“Rapid technology advancements are impacting the telecommunications industry, whether it’s the rise of 5G and network-centric business models or new connected devices and applications,” said Thomas Kurian, CEO of Google Cloud. “Many of these offer significant opportunities for business transformation, and that’s why we’re excited to collaborate with leading telecoms, partners, and customers to help transform the industry together and create better overall experiences for users around the world.”
5G, Anthos Cloud Platform
Google Cloud is partnering with telecommunications companies to harness 5G as a business services platform. To meet this goal, Google Cloud has now unveiled its Global Mobile Edge Cloud (GMEC) strategy, which will deliver a portfolio and marketplace of 5G solutions built jointly with telecommunications companies; an open cloud platform for developing these network-centric applications; and a global distributed edge for optimally deploying these solutions.
Google Cloud and AT&T have announced a collaboration this week to help enterprises take advantage of Google Cloud’s technologies and capabilities using AT&T network connectivity at the edge, including 5G. The two companies are testing a portfolio of 5G edge computing solutions for industries, such as retail, manufacturing, and transportation, that bring together AT&T’s network, Google Cloud’s leading technologies including AI/ML and Kubernetes, and edge computing to help enterprises address real business challenges.
“We’re working with Google Cloud to deliver the next generation of cloud services,” said Mo Katibeh, EVP and CMO, AT&T Business. “Combining 5G with Google Cloud’s edge compute technologies can unlock the cloud’s true potential. This work is bringing us closer to a reality where cloud and edge technologies give businesses the tools to create a whole new world of experiences for their customers.”
Google Cloud has also announced Anthos for Telecom this week, which will bring its Anthos cloud platform to the network edge, allowing telecommunications companies to run their applications wherever it makes the most sense. Much like Android provided an open platform for mobile-centric applications, Anthos for Telecom, based on open-source Kubernetes, will provide a versatile open platform for network-centric applications.
AI/ML and Data-Driven Insights
Google Cloud is helping telecommunications companies transform customer experiences through data- and AI-driven technologies. Google Cloud’s BigQuery platform provides a scalable data analytics solution – with machine learning built-in – so telecommunications companies can store, process, and analyze data in real time, and build personalization models on top of this data.
“The collaboration with Google Cloud has been invaluable for our business as we use data to become more customer-centric,” said Simon Harris, Group Head of Big Data Delivery at Vodafone. “Not only are we able to gain analytics capabilities across Vodafone products and services, but also we arrive at insights faster, which can then be used to offer more personalized product offerings to customers and to raise the bar on service.”
Another key Google Cloud solution released this week, Contact Center AI, would help telecommunications companies significantly improve customer service, while decreasing costs. CCAI gives companies 24/7 access to immediate conversational self-service, with “seamless” handoffs to human agents for more complex issues. It would also empower human agents with continuous support during their calls by identifying intent and providing real-time, step-by-step assistance.
T-Systems Partnership, Competence Center
Google Cloud and T-Systems have announced a partnership this week for delivering solutions and managed services to help enterprise customers digitally transform with the cloud. Under the new partnership, T-Systems will provide consulting services, migration support and managed services to enterprise customers leveraging Google Cloud capabilities.
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“Our joint goal is to support organizations in their digitalization and to improve business processes with the cloud,” said Adel Al-Saleh, CEO T-Systems. “This partnership is a core element of our strategy, generating value-add for our clients with managed cloud services.”
T-Systems will create a new Google Cloud competence center, dedicated to helping enterprise customers evaluate their business needs and build and implement custom cloud solutions to help address them. The new competence center will be staffed by business transformation experts at T-Systems. It will focus on solutions in areas including large-scale workload migrations to the cloud, SAP application modernization, development of new AI and ML solutions as well as solutions for data warehouse and data analytics in the cloud.
To start, the new competence center will focus on delivering solutions for key industries including manufacturing, automotive, logistics, and public sector.