Global optical fiber services provider Telia Carrier, with network infrastructure spanning Europe, North America, and Asia, is rebranded as Arelion. The rebranding comes after Swedish investor Polhem Infra, a company wholly owned by Swedish Pension Funds, paid about 900 million euros to acquire Telia Carrier in October 2020.
Arelion is set to keep the globe linked as a new independent business funded by Polhem Infra, an investment firm jointly controlled by some of the major Swedish Pension Funds. Arelion will continue to build its worldwide network to provide network connectivity. The long-term aim for the company is to maintain a focus on market enablement, cost, and speed. As part of the rebranding, Arelion has completely redesigned its brand identity.
“We live in the age of connectivity where people and businesses interact in real-time, all the time – wherever they are. As we move forward as Arelion, one thing that won’t change is the core of our business: the people, our customers and partners that bring us together,” said Staffan Göjeryd, Chief Executive Officer (CEO) at Arelion. “Arelion will continue to support the mission that has resulted in 30 plus years of success and will continue to execute on our mission to connect the world to a brighter future and deliver the highest quality of services to our customers. That’s all possible thanks to our investors at Polhem Infra, who share the same focus and vision for us.”
Brand Name Explained
Arelion expects to profit from the shift to Wavelength and Ethernet services, allowing service providers and major businesses to fully utilize the company’s global network infrastructure.
Key Facts of the rebranding include:
- Phonetic Pronunciation: Ah-ray-li-yon.
- The new brand name explained: Arelion would embody the strength, agility, and enthusiasm that we contribute to the world. The English adjective ‘reliable’ is at its core, and it draws influence from the strength, beauty, and brightness of star and constellation names like Aldebaran, Sirius, and Orion. In terms of connectedness, Arelion would be a guiding beacon.
- Global network: Arelion is one of the world’s best-connected networks, encompassing Europe, North America, and Asia and linking clients in 125 countries with approximately 70,000 kilometers of optical fiber and 1,700 MPLS endpoints. Arelion operates more than 300 PoPs and a unique ecosystem of network service and cloud providers. Their ecosystem includes the following: Presence in 35 countries, and in 30 states in the US; Points of Presence (PoPs) in 120 datacenters in the US and 200 data centers in Europe; Collaborations and partnerships with leading datacenter providers, including Digital Realty Trust, Equinix, Iron Mountain, Interxion, QTS, CoreSite, Cologix, Flexential, EdgeConneX, and more.