Teradata and AWS Form Global Strategic Partnership

Teradata (NYSE: TDC) has signed a three-year Strategic Collaboration Agreement (SCA) with Amazon Web Services (AWS). AWS and Teradata are collaborating to expand product integrations and development with AWS, as well as create collaborative go-to-market initiatives to assist clients in migrating, modernizing, and de-risking their cloud adoption journeys using Teradata Vantage on AWS.

“AWS is delighted to establish a Strategic Collaboration Agreement with Teradata as we always aim to help customers use data to innovate and modernize faster in the cloud,” said Doug Yeum, Global Head of Partner Organization at AWS. “This collaboration accelerates Teradata’s ability to meet the demands of the largest data workloads we see, with cloud services from AWS to expedite the value and benefits Teradata can offer customers.”

Expected client benefits of this Strategic Collaboration Agreement would include:

  • Easier adoption of Teradata Vantage by AWS customers – Teradata and AWS are working together to make it simple for a wide range of personas – such as data scientists, data analysts, line of business teams, IT, and DevOps – to use Teradata Vantage on AWS to migrate, manage, connect, and build new data workloads and applications across the broad range of AWS services, at enterprise scale in the cloud.
  • Industry cloud solutions delivering meaningful business outcomes – Teradata and AWS are cooperating to create ready-to-use reference architectures and use case-specific recipes that use the power and speed of Teradata Vantage to generate significant business outcomes for enterprises embracing AWS industrial clouds. Customers in important sectors will benefit from a faster time-to-insight because to Teradata’s established industry experience.
  • Data marketplace and data sharing – Teradata and Amazon Web Services are collaborating to take data sharing to the next level. Users would get an open approach to data sharing with open file formats and the ability to leverage multiple tools, technologies, models, and industry data to access and process data within Teradata Vantage at scale thanks to tight integration with Teradata Vantage, Amazon Simple Storage Service (Amazon S3), AWS Data Exchange, and AWS Service Catalog.
  • Simple purchasing and billing through AWS Marketplace – Teradata Vantage is still accessible in the AWS Marketplace, letting users to bundle their Vantage purchases by subscribing directly through AWS and contributing to their AWS commitment drawdown.

“As part of our ongoing transformation to modernize our technology ecosystem, we knew we wanted to leverage the cloud for our data analytics platform,” said John Higginson, Chief Technology Officer (CTIO) at Groupon. “It wasn’t just the flexibility, agility, and cost optimization, it was about unlocking business value by giving our partners – in marketing or sales or inventory or finance – the tools and the information they need to drive their parts of the business forward. We realized that our fastest and lowest-risk path to the cloud, with minimal downtime and proven stability at scale, was to continue with the Teradata family of products and move into Teradata Vantage on AWS.”


Photo Todd Cione, Chief Revenue Officer at Teradata
“By coming together with AWS to create a deeper, more compelling go-to-market and technology alliance, we can help enterprise and government organizations throughout the world move fast to meet their digital transformation imperatives,” said Todd Cione, Chief Revenue Officer at Teradata.

Teradata and AWS will collaborate on co-marketing and co-selling initiatives based on industry use cases, incentives, and accelerators to provide clients with extra value. AWS and Teradata will focus on selected verticals throughout the world, assisting clients in leveraging artificial intelligence (AI), machine learning (ML), and Internet of Things (IoT) services to enable real-time data analysis and management using Vantage.

“Teradata is advancing the proven enterprise-scale data management capabilities that Vantage offers customers – at compelling price performance – in the cloud,” said Todd Cione, Chief Revenue Officer at Teradata. “By coming together with AWS to create a deeper, more compelling go-to-market and technology alliance, we can help enterprise and government organizations throughout the world move fast to meet their digital transformation imperatives, all while using data to serve their customers. Our mission for this strategic collaboration is to work with AWS to make it easier for customers to move and manage their data, and run data workloads at massive scale with the compute processing and cloud services they now must have to compete and grow.”