The Trade Desk Transforms Its Real-time Bidding Strategy With AWS

The Trade Desk is an advertising technology company that enables media buyers to purchase digital advertising through its self-service platform. The company recently began shifting their real-time bidding workload — which receives 10 million queries per second, 800 billion queries per day, and requires an average response-time of less than 15 milliseconds — to the cloud with AWS, building 4 new sites in 2019.

Zak Stengel, SVP of Engineering for The Trade Desk, says it used to take up to six months to build out a new site in a new market. But with bidding in the cloud on AWS, they company has cut build-time to less than a week and production deployment to about three weeks. “There’s much more agility. If we need to tune a site, we can make changes much more quickly. We’ll do more iteration in a single week than what we would do in a full year with a managed, physical site,” Stengel says.

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Publisher: Amazon Web Services
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