TVPage, a provider of cloud-based interactive video commerce technology, has launched its new Video Commerce Cloud (VCC) 3.0 – a video commerce platform that would enable users to deploy interactive video commerce experiences across various marketing channels.
TVPage’s VCC solution would enable brands and retailers to better source, moderate and publish video content through new features and functionality. The platform will be available exclusively for demos during a presentation at eTail West (February 26Th through March 1st at the JW Marriott in Palm Springs, California.
VCC 3.0 delivers live streaming, social sharing of shoppable video, enhanced widget customization, and “a completely refreshed user experience.” These new features would enable brands and retailers to broadcast live streams that are shoppable, as well as more easily deploy video commerce experiences across their website and social media properties.
“Eighty percent of consumers prefer watching live video from a brand to reading a blog or social media post,” said Matt Babineau, vice president of product, TVPage. “Our customers are already ahead of the game, as they recognize video commerce is the next generation of marketing. VCC 3.0 takes our video innovation one step further, allowing our customers to take advantage of live streaming to engage with their target audiences in real time.”
VCC 3.0 would bring video innovation to a tightly managed workflow platform, “making it simpler to adopt Video Commerce through TVPage than ever before.” The following Video Commerce features and functionalities will be presented live at The Social Lounge at eTail West 2018:
- Live Streaming – Brands and retailers would now have the capability to stream live from anywhere to all consumers visiting their website. Multicasting to Facebook & YouTube will be available later this year. A key integration with this feature is that all streams can be “easily” merchandised with the TVPage Matching Engine, enabling shoppers to click to buy directly from the stream. In addition, any interactive call-to-action can be created, customized and incorporated into the stream experience on the platform.
- Enhanced Widget Customization – TVPage customers are now able to further customize video commerce widgets to seamlessly match the appearance of any web page. The platform offers many widget templates, fueled by the TVPage Video Recommendation Engine, all of which can now be “easily” customized in detail by a marketer without writing one line of code (developer tools are still available for further customization). Brands and retailers are enabled to deploy an immersive video experience at every stage of the customer journey, from homepage, category page to product page, boosting site-wide conversion rates.
- Social Sharing – VCC 3.0 enables its customers to drive new traffic and engagement by sharing shoppable video across all primary social media properties. Customers with dedicated video landing pages, which are “easily” published on the VCC, can now share links back to such pages from social media, “enhancing the Video SEO value of such pages, and growing traffic from both social and search channels.” Video engagement on social media generates a 23 percent higher click-through-rate than other non-video experiences, according to TVPage. In addition, customers who watch product videos would be 85 percent more likely to purchase than those who don’t.
- Refreshed User Experience – VCC 3.0 offers a completely refreshed dashboard that would make it easy for customers to source, moderate, merchandise and publish video content.
Allon Caidar, founder and CEO of TVPage, will be speaking on a panel at eTail West on Wednesday, February 28th from 2:50 pm – 3:10 pm PT in Spring Ballroom. The panel discussion will focus on the challenge of balancing a brand with cutting edge ideas to connect with customers. Mr. Caidar will be joined on the panel by Catherine Mouttet, creative director at David’s Bridal, Ryan Marfone, creative director at The Home Depot, Charlene Benson, creative director at KOMAR Brands and Suzi Jones, head of brand creative at Warby Parker.