Adobe Buys Magento Commerce for $1.68 Billion

Adobe (Nasdaq:ADBE) has entered into a definitive agreement to acquire Magento Commerce – the well-known commerce platform – for $1.68 billion. The addition of the Magento Commerce Cloud would enable commerce to be seamlessly integrated into the ‘Adobe Experience Cloud’, delivering a single platform that serves both B2B and B2C customers globally.

The Magento Platform brings together digital commerce, order management, and predictive intelligence into a unified commerce platform enabling shopping experiences across a wide array of industries.

The Magento Platform is built on scalable technology supported by a “vibrant” community of more than 300,000 developers. The Magento partner ecosystem provides thousands of pre-built extensions, including payment, shipping, tax, and logistics. This level of flexibility would give businesses the ability to quickly ramp and iterate their commerce capabilities for their unique business needs.

The transaction, which is expected to close during the third quarter of Adobe’s 2018 fiscal year, is subject to regulatory approval and customary closing conditions. Until the transaction closes, each company will continue to operate independently. Upon close, Magento CEO Mark Lavelle will continue to lead the Magento team as part of Adobe’s Digital Experience business, reporting to executive vice president and general manager Brad Rencher.

Magento Round Table Video

“Adobe is the only company with leadership in content creation, marketing, advertising, analytics and now commerce – enabling real-time experiences across the entire customer journey,” said Brad Rencher, executive vice president and general manager, Digital Experience, Adobe. “Embedding commerce into the Adobe Experience Cloud with Magento enables Adobe to make every moment personal and every experience shoppable.”

Last week, UK cloud services provider UKFast held a roundtable session where a panel gave their views on Magento and it’s future in e-commerce. The Magento roundtable session was hosted at the UKFast Campus in Manchester. This roundtable VIDEO can be viewed here on HostingJournalist.com.

Furlow consulting