Under Armour Runs with Rackspace Fanatical Support

Bit Ninja


Founded in 1996 by former University of Maryland football player Kevin Plank, Under Armour is the originator of performance apparel – gear engineered to keep athletes cool, dry and light throughout the course of a game, practice or workout. The technology behind Under Armour’s diverse product assortment for men, women and youth is complex, but the program for reaping the benefits is simple: wear HeatGear® when it’s hot, ColdGear® when it’s cold, and AllSeasonGear® between the extremes.

In this video, Brian McManus, Senior Director of Technology at Under Armour talks about how Rackspace provides a flexible, scalable and secure ecommerce environment. “Because of Fanatical Support, we knew we were partnering with a best-in-class company that shared our vision of getting it done,” explains McManus.


Duration: 2:48
Publisher: Rackspace
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