Magazine Luiza, one of the largest retail chains in Brazil, developed an in-house product recommendation system, built on top of a large knowledge Graph. AWS resources like Amazon EC2, Amazon SQS, Amazon ElastiCache and others made it possible for them to scale from a very small dataset to a huge Cassandra cluster. By improving their big data processing algorithms on their in-house solution built on AWS, they improved their conversion rates on revenue by more than 25 percent compared to market solutions they had used in the past.
Publisher: Amazon Web Services
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