BigCommerce (Nasdaq: BIGC), an open SaaS ecommerce platform for well-known and rapidly expanding B2C and B2B firms, and Vendasta have announced a strategic alliance. The agreement would enable Vendasta partners to offer their small- and medium-sized businesses (SMBs) expert ecommerce websites in a scalable manner.
Vendasta’s Powered by BigCommerce integration, which was created using BigCommerce’s Commerce-as-a-Service solution, enables partners to either adopt the solution directly or use Vendasta’s Marketing Services for delivery.
“Our partners are often faced with a scaling challenge as their product offering grows and client demand increases,” said Janessa Yeomans, Vendasta’s General Manager of Vendors. “Ecommerce-enabled websites and complementary features are in high demand. With this partnership, we can provide BigCommerce’s modern enterprise-grade solutions in new and exciting ways directly through the Vendasta platform.”
“Our partnership with Vendasta further extends our commitment to helping merchants around the world innovate and grow their businesses online by powering their stores with best-in-breed ecommerce technologies,” said Russell Klein, Chief Commercial Officer for BigCommerce. “Together, BigCommerce and Vendasta provide the modern platform their partners need to take their ecommerce capabilities to the next level.”
The main goal of Vendasta is to make technology more accessible to small and medium-sized companies (SMBs). They intend to achieve this by giving their channel partners, who are local specialists from all over the world, a global cloud broker platform. Partners market, sell, bill, fulfill, and provide digital solutions to their SMB clients using Vendasta’s platform. Their platform and marketplace are tightly integrated into an operating system delivered to SMBs, providing a single sign-on to digital products and analytics. More than 65,000 channel partners, who in turn work with more than six million SMBs globally, are served by Vendasta.
The BigCommerce platform, which offers capabilities including building online stores, SEO, hosting, marketing, and security, will soon be available to Vendasta’s partners for activation and for resale to SMB clients.
“Our marketplace of third-party vendor solutions continues to grow in depth and breadth,” said Wayne Thompson, Strategic Partner Manager at Vendasta. “Our goal is to enhance what our channel partners are already selling by providing complementary solutions to what they do best. This partnership is a perfect example of serving a market need with a software leader that’s delivering a great platform.”
Ben & Jerry’s, Molton Brown, S.C. Johnson, Skullcandy, SoloStove, and Vodafone are just a few of the hundreds of B2C and B2B businesses that use BigCommerce to build online stores across 150 countries and many different industries. Headquartered in Austin, BigCommerce has offices in London, Kyiv, San Francisco, and Sydney.