AWS re:Invent 2014 | (ADV402) Beating the Speed of Light with Your Infrastructure in AWS


With Amazon Web Services it’s possible to serve the needs of modern high performance advertising without breaking the bank. This session covers how AdRoll processes more than 60 billion requests per day in less than 100 milliseconds each using Amazon DynamoDB, Auto Scaling, and Elastic Load Balancing. This process generates more than 2 GB of data every single second, which will be processed and turned into useful models over the following hour. We discuss designing systems that can answer billions of latency-sensitive global requests every day and look into some tricks to pare down the costs.


Duration: 44:49
Publisher: Amazon Web Services
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