Delivering deep insight on advertising metrics and providing customers easy data access becomes a challenge as scale increases. In this session, Neustar, a global provider of real-time analytics, shows how they use Redshift to help advertisers and agencies reach the highest-performing customers using data science at scale. Neustar dives into the queries they use to determine how best to target ads based on their real reach, how much to pay for ads using multi-touch attribution, and how frequently to show ads. Finally, Neustar discusses how they operate a fleet of Redshift clusters to run workloads in parallel and generate daily reports on billions of events within hours. Session includes how Neustar provides daily feeds of event-level data to their customers for ad-hoc data science.
Publisher: Amazon Web Services
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