AWS re:Invent 2018: How Peak.AI Uses Amazon SageMaker for Product Personalization (GPSTEC316)

In this session, learn how Peak’s Artificial Intelligence System (AIS) embeds Amazon SageMaker to solve business problems with outstanding results. We show you how Peak worked backwards from two customer problems to create a machine learning (ML) solution that used multiple models, trained, and then deployed on Amazon SageMaker. We highlight the challenges, classifying PII data and integrating data from multiple sources. Next, we walk through the ML model training phase for each customer, showing you how new data sources were used to improve the accuracy of the ML models. Finally, the results: Regit and Footasylum were able to use the intelligent predictions provided by Peak.AI to deliver a personalized service to their customers, resulting in a 30% increase in revenue.

Duration: 58:50
Publisher: Amazon Web Services
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