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Big data has been around the past few decades in a traditional form factor of big data systems such as a data warehouse but starting around the year 2000 Hadoop helped expand these integrated systems to be more open in terms of the data and analytics that could be supported.
Check out this lightboard video with Torsten Steinbach from IBM Cloud as he goes through the evolution of big data and analytics and how serverless technology has made a big impact.
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You can watch this video also at the source.