Channel 5’s strategy is to drive additional on-demand video views from the Big Brother catch up-programmes and clips, increasing user engagement through social media by pushing news, content and interaction to Twitter, Facebook, and via the dedicated Big Brother website These applications needed to cope with extremely high volumes of traffic.

Having worked with Claranet since 2008, Channel 5 chose us to deliver the application hosting and management for Channel 5’s Big Brother apps.

Duration: 2:35
Publisher: Claranet
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