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John Rowlands, Mobile Apps Manager at Shop Direct talks at Mobile Monday Manchester about the dedicated user experience lab that Shop Direct have created and what value that brings to the company.
John briefly describes how often Shop Direct test user experience with the public, how they do it and how they measure the success of features implemented as a result of user experience testing.
John also provides some tips for guerrilla user experience testers.
Mobile Monday Manchester Mobile UX was hosted at UKFast Campus on 23rd February 2015.
You can watch this video also at the source.