Digital Transformation Top Tips UKFast Round Table


Digital Transformation Top Tips UKFast Round Table

This week’s attendees were:

• Farooq Ansari, Business Development Director & Digital Consultant, Reading Room
• Jonathan Bowers, Managing Director, UKFast
• Bill Carr, Managing Director, Carpe Diem
• Matt Cockayne, Managing Director, Zucchi
• Nina Mack, Managing Director, Worship Digital
• John Pinnington, Ecommerce Consultant, BMCM Group Ltd
• Jonathan Whiteside, Principle Consultant, Building Blocks

“There’s sometimes a fear factor or resistance which leads to questions like: ‘if I adopt that system what will happen?’ But they can be educated in the process by a digital transformation agency and find out what it would entail.”
Farooq Ansari, Business development director and digital consultant of web design and digital marketing agency Reading Room, said: “The optimal solution for the client and the agency is to be able to go in there and advise on the wider aspects of digital transformation whilst also doing the bread and butter stuff that agencies do.”
Jonathan Whiteside, principle consultant of digital agency Building Blocks, said: “For me, digital transformation is about modernisation and innovation. It is a way of differentiating an organisation from its competitors, or comparing the business to how it used to be.
“There is a strong focus on ‘how can we transform our business to make it more relevant to the customer and make their experience better’?”
John Pinnington, e-commerce consultant at digital consultants BMCM Group Ltd, said: “It’s all about understanding who the people touching your business are, be they customers, suppliers or whoever. Then you can comprehend what the business needs to do to deliver innovation.”
Matt Cockayne, managing director of digital solutions provider Zucchi, said: “You can innovate gradually. I have clients coming to me saying they need this, that and the other.
“But I don’t see digital transformation as a transformation at all — it is an evolution.”


Duration: 3:14
Publisher: UKFast
You can watch this video also at the source.