How Banks Create Engaging Customer Apps


To create engaging customer experiences through new digital channels, banks must integrate their back-end systems to their mobile apps. See more: http://ibm.com/apieconomy

Follow a banking customer on his journey to purchase and finance a new car through his mobile phone to understand how banks can participate in the API Economy.


Duration: 2:20
Publisher: IBMcloud
You can watch this video also at the source.


Furlow consulting