How Companies Create Customer Experiences With APIs


Insurance companies looking to deliver more relevant and personalized services to their customers must connect their back-end business operations and data with mobile app interfaces through integration capabilities. Learn more: http://ibm.co/1Qfp66a

This video follows Lilly as she protects her home with security monitoring and insurance through her mobile phone. It provides a good example of how insurance companies can participate in the API Economy to generate new revenue while delighting the customer.


Duration: 2:8
Publisher: IBMcloud
You can watch this video also at the source.


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