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The first step on any SEO journey is called keyword research. This process uncovers keywords that people use when searching for the products and services that you sell.
It also helps you understand which keywords will bring the most visitors and which ones you should try to optimise your website for.
In this unit you will learn how to build and refine a keyword list in order to focus just on those which:
– Are relevant to what you do
– Generate the highest number of searches
– Have the lowest amount of competition.
Finally we’ll look at the common pitfalls people fall into when conducting keyword research.
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Publisher: 123 Reg
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