NTUC Link Improves Customer Experience w/Quicker Data Analytics Pipeline & Time to Market with AWS


NTUC Link is part of the NTUC (National Trades Union Congress) social enterprise and primarily focuses on the loyalty business in Singapore with close to 2 million member base. Its programs include LinkPoints and Plus!, which enables members to use points for shopping and purchasing goods.

Using AWS services such as Amazon Redshift, Amazon RDS, Amazon EC2 and Amazon S3 to support its data and analytics pipeline, it has been able to provide insights to merchants and customers much quicker than before, which helps their merchants deliver better personalized services to their customers. Since using AWS, NTUC Link also enjoys faster time to market for its new products and features releases, being able to do so in 2 weeks compared to before.

Learn more about Amazon Redshift at – https://amzn.to/38KSxhh
Amazon RDS at – https://amzn.to/3ejc2yR
Amazon EC2 at – https://amzn.to/2ZQ0Y6P
Amazon S3 at – https://amzn.to/2CkSGM5

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Duration: 00:04:18
Publisher: Amazon Web Services
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