Personalized Customer Loyalty at Scale with DSW (Cloud Next '19)


In an industry that’s constantly being disrupted, DSW came to Google Cloud with the challenge to retain their loyal customers. By partnering with Google Cloud and Slalom to design and implement the loyalty project (which went live in Q3 2018), DSW has already seen significant improvements in revenue growth, campaign performance, and most importantly, growth in their loyal customers.

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Speaker(s): Kevin Garnica, Richard Clum, Cam Heightland
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Moderator: –
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Session ID: DA222
product:BigQuery,Cloud for Marketing,Cloud Storage; fullname:Kevin Garnica;


Duration: 29:50
Publisher: Google Cloud
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