Retail video series episode 7: Global panel, brand authenticity & blockchain


This is part 3 of a global panel discussion, within the larger retail video series. Our experts from Asia Pacific, Europe and the United States discuss how retail brands are approaching authenticity for the creation of their products. Specifically, we are looking at how enterprise blockchain can help with a complex supply chain of ecosystem partners.
Cisco solutions for retail: http://cs.co/6004EgVvQ
Source: Global consumers view on authenticity for retail brands + ranking authenticity above innovation http://www.yrgrp.com/sites/default/files/files/CohnWolfe_Authentic-Brands14.pdf
Cisco blockchain solutions: https://www.cisco.com/c/en/us/solutions/digital-transformation/blockchain/index.html
Cisco Retail blog channel: https://blogs.cisco.com/retail
Cisco retail customer case studies: https://www.cisco.com/c/en/us/about/case-studies-customer-success-stories/customer-stories-listing.html?flt1_general-table0=Retail


Duration: 7:42
Publisher: Cisco
You can watch this video also at the source.


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