More businesses are concentrating on digital marketing at the expense of marketing’s core principles, according to UKFasts latest round table.
With its transparent nature enticing businesses away from using a healthier mix of traditional and digital marketing, engaging and understanding your customers, marketplace and competition have never been more significant.
Digital marketing, in particular social media, has also encouraged power to shift back to the consumer and provided a critical public arena where a company’s product, services and actions are fundamentally exposed. Moreover, the growing use of social media in the workplace has placed greater onus on how the entire team communicates. From the tone of voice they use, the message they deliver to how they conduct themselves outside of the office, employees at all levels must embody your brand to guarantee its success.
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