SPI Cinemas: AWS & ‘Cinema in the Cloud’ Delivers Peak Customer Experience


SPI Cinemas is an Indian multiplex chain and film production company headquartered in Chennai, Tamil Nadu. Passionate about customer experience, from the moment of ticket purchase through to the exacting standards of its popcorn, SPI Cinemas is highly digitally engaged with its customers. The movie business, however, is subject to huge spikes in demand on ‘blockbuster’ release days, so the company wanted to ensure it had the capacity required only when needed. Since moving its entire infrastructure to the AWS platform, SPI Cinemas completes all digital transactions in the cloud. During flash sales when demand peaks, it cost effectively and temporarily provisions capacity to support several times normal performance in under an hour. This enables tens of thousands of customers to shop online, supporting nearly 4500 transactions per minute.

Learn more about Enterprise on AWS at https://go.aws/2WupjgV

Subscribe:
More AWS videos http://bit.ly/2O3zS75
More AWS events videos http://bit.ly/316g9t4

#AWS #AWSCustomer


Duration: 00:03:57
Publisher: Amazon Web Services
You can watch this video also at the source.