Sydney Cricket & Sports Ground Trust Puts Fans at the Center of the Action


With Cisco Connected Sports and Entertainment solutions, the Sydney Cricket & Sports Ground Trust has accelerated its digital transformation. It evolved its fan experience from having a one-way impact on guests to a two-way dialogue with them. All made possible by a platform that delivers the business flexibility needed to address the unique requirements of each event.


Duration: 2:13
Publisher: Cisco
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Furlow consulting