The five most important decisions facing today’s retail CEOs | Part 2


Join the live webinar to learn how to tackle major questions and issues in the retail industry: https://aka.ms/q-ITJygkK-Q

It’s not every day that you get to meet with dozens of the world’s most powerful brands at one event, but that’s exactly what the team at Microsoft and Doug Stephens, founder of Retail Prophet, did this past year. From big box discounters to ultra-premium luxury brands, we learned first-hand questions that these leaders were wrestling with and the challenges and opportunities they faced.

What quickly became apparent was the commonality in their challenges, and that while each of these leaders felt alone, struggling with these questions, they’re the same questions most brands and retailers are facing today.

Questions like…
A. Should we sell direct to consumer?
B. How should be measure physical store productivity beyond sales?
C. Should we try to monetize our technology, stores and capabilities to offer retail as a service?
D. How can we empower our employees and front-line workers to delight our customers?

Join the live webinar to learn how to tackle major questions and issues in the retail industry: https://aka.ms/q-ITJygkK-Q


Duration: 1:15
Publisher: Microsoft Cloud Platform
You can watch this video also at the source.