Tim Schumacher, EYEO.com: The Future of Online Advertising (and how ad blocking helps shape it)

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Ad-driven business models have dominated the online media industry, and are still the driver behind most consumer models. At the same time, ad blockers have been steadily on the rise as users are frustrated about increased annoyance, bandwidth consumption, and security issues.

In his presentation, Tim outlines the current state of this industry, sharing his views on emerging alternatives to ad-driven models with a look ahead to what the future could hold.


Duration: 38:49
Publisher: CloudFest
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