As an online business providing travel services to European businesses, Sunhotels has always been data-driven at its core. Consequently, they have embraced open source technologies – particularly Elasticsearch – to help them gain insight from their customer data and improve their services as a result.
Being able to track ‘look to book’ ratios and analyse how many searches result in a booking, per destination, per client, allows Sunhotels to tune sales and contracting strategies; useful when onboarding new providers and clients. They can make educated, profile-based assumptions and deliver a service based on historical insight. This enables them to optimize traffic. More bookings with less traffic; win-win.
If you’re looking for a shorter version of this you could check out the interview we’ve held with Juan Cidade here: https://www.elastic.co/blog/using-elastic-machine-learning-to-automate-complex-data-analysis-at-sunhotels
You can watch this video also at the source.