Watch this video to get a better understanding of what an email split test is and how you can run one yourself.
With email split testing, you have the possibility to test two different subject lines or emails and determine which one is more effective. For example, if you choose to test two different subject lines, both emails will be sent out to a small segment of your total subscribers list. Based on the results and whichever is opened the most, the email campaign is then sent to the rest of the subscribers.
If you wish to set up an email split test, first you will need to create two campaigns where you only change one variable such as subject line or call-to-action. These tests are extremely useful as you will get valuable insights into what your subscribers respond to as well as ideas on how to improve your emails to get better results.
For complete steps on how to set up an email split test as well as other useful information, go to our support article here: https://www.123-reg.co.uk/support/answers/Video/Email-Marketing/what-is-an-email-split-test-and-how-do-i-run-one-4960/
Publisher: 123 Reg
You can watch this video also at the source.