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Display advertising is a great way to drive brand awareness and keep your products or services at the forefront of people’s minds whilst they’re browsing the web.
Unit 1 is designed to help people who have never used Display advertising before answering key introductory questions like:
– What is Display advertising?
– Where does Display appear in a customer journey?
– What types of ads can I use?
– Where can my ads appear?
– Where can I create Display advertising campaigns
By the end of this unit you will have started to create your first Display campaign.
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