What is Pay Per Click Advertising? | 123-reg Support


This video will explain what Pay Per Click advertising is, how it works and how it can benefit your online business.

What is Pay Per Click Advertising?

Pay Per Click is an online advertising service for which you pay only when it is clicked on. One of the main types of such form of publicity is represented by Google Adwords, comprising all the adverts that appear on the Google results pages when you perform a search. They redirect potential customers to a specific destination (in your case, your website).

How does it work?

To understand how Google Adwords functions, let us consider the following example. For instance, you run a plumbing business and you want to promote it online. To do so, you will need to compose a text advert which should contain keywords relevant for your business and which people will most likely use in their Google searches. ‘Plumbing’, ‘plumber’ or ‘plumbing services’ are such examples. Based on these essential terms, your advert will be displayed at the top or side of the Google results page whenever one enters any of the chosen keywords.

The amount which you pay for the adverts depends on how much you bid, the paid values ranging from 10 pennies to 5 pounds. The great thing about this system is that it allows you to set and manage your own advertising Budget, Google advising you on how much to bid.

How does Pay Per Click benefit your business?

In terms of benefits, Pay Per Click conveys multiple such advantages. The first one is that it helps your business reach its target audience due to the list of keywords you set for your online advert. Since the potential customers interested in the services you provide use certain terms and expressions in their search, Pay Per Click redirects them to you.

The second and most obvious benefit resulting from Pay Per Click campaigns resides in a boost in sales, which, in its turn, helps you increase your ‘capital’ to be invested in this type of advertising. This translates into bigger sales and it therefore creates a positive feedback loop. Moreover, seeing that you pay for the advert only when it is clicked, you are thus enabled to monitor the return on your investment and decide whether your budget needs adjustments or not.

Thirdly, Pay Per Click is conceived to ‘gauge’ your target customers depending on where they are in the world. In other words, it helps your business get local, displaying your advert to the clients located in the same area as your business is.

You can easily get your Pay Per Click advert with 123-reg, where a team of experts take care of the entire process of promoting your business online. From creating the advert, setting it online to increasing your visibility on Google, we will do everything you need to get going. So get started quickly and talk to our experts at www.123-reg.co.uk!


Duration: 4:4
Publisher: 123 Reg
You can watch this video also at the source.


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