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Pay-per-click advertising is one of the most effective online marketing channels available to your business. It is estimated that 1.2 million UK businesses currently use Google AdWords. Throughout this unit we hope that you will be able to make the most of this great opportunity too.
In this first module we’ll cover areas such as:
– What is PPC
– Which PPC platform you should focus on
– How to create & setup your 1st Google Adwords account correctly
At the end of this module you should have a solid basis to your new Google AdWords account.
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