This year, SMBs will spend $180B on cloud services. In three years, this market will be worth $250B. And every service provider is asking what they can do to maximize their share of this market. Dell has a practical solution for partners to capture the most critical aspect of their SMB customers; needs first, then expand ITaaS offerings to capture the rest. This land-and-expand strategy enables service providers to become the one-stop-shop for all their SMB customers’ ITaaS spend. If your first reaction is “it sounds too good to be true,” our answer is “seeing is believing!” During this keynote address, Darrin Swan who leads Dell’s global service provider business, will demonstrate a new applications-first approach to capturing full IT value of your SMB customers. In addition to the demo, Darrin will review the value proposition with partner and customer examples. You should expect to walk away with a practical understanding of how to execute together with Dell to transform the SMB market.
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