VMware Expands Cloud Provider Platform to Help Channel Partners Monetize Multi-Cloud Opportunity #vmworld2018 #vmworld

At VMworld 2018 in Las Vegas (August 26 – 30), VMware has announced the launch of new innovations to its channel partner platform that would enable VMware Cloud Provider partners to capture the transition to multi-cloud and deliver new and differentiated services to their customers.

The new VMware Cloud Provider Hub offers a centralized portal for channel partners to purchase, provision, and manage VMware Cloud infrastructure and operations services offerings for multi-cloud. The Cloud Provider Hub would allow partners to expand their VMware Cloud infrastructure footprint with VMware Cloud on AWS and offer “consistent” multi-cloud operations with VMware Cloud Services.

For partners running a VMware environment today, the new VMware Cloud Provider Pod, VMware vCloud Director 9.5, VMware vCloud Availability for Cloud-to-Cloud DR, and VMware vCloud Usage Insight would enable cloud standardization with single click automated deployment, simplified management, and reporting, enabling VMware partners to “quickly differentiate and monetize their VMware-based clouds.”

“VMware Cloud Provider Partners are trusted advisors for customers in their cloud journey,” said Rajeev Bhardwaj, vice president of product management, cloud provider software business unit, VMware. “With these new innovations, VMware will enable our partners to capture the opportunity for multi-cloud and create new managed services inclusive of non-VMware based clouds. By adopting these new solutions, VMware Cloud Provider Partners will be able to address the complexity of multi-cloud management and extend their relationship with their enterprise customers beyond providing only VMware-based cloud infrastructure.”

Cloud Provider Hub

When using Cloud Provider Hub, channel partners will be equipped with two key sets of capabilities: end-to-end customer lifecycle management for VMware XaaS offerings and managed services expansion. First, with end-to-end customer lifecycle management, VMware partners will own the terms of services and own the direct customer relationship including managing access to VMware XaaS offerings, metering and billing, and customer support. They would remain the trusted advisor and first point of contact as customers begin to use and add new multi-cloud infrastructure and operations services. Second, partners will be able to use an “asset-light” model to integrate new VMware offerings into their own managed services portfolio. VMware will be offering VMware Cloud on AWS and VMware Cloud Services through the Cloud Provider Hub.

VMware Cloud on AWS would enable partners to complement their own existing managed SDDC offerings or create a net-new VMware managed SDDC offering using an asset-light model to provide customers with a hybrid cloud service ideal for cloud migration, data center extension, disaster recovery (DR), regional expansion, or application modernization use cases. VMware Cloud Services help partners manage, protect, and operate both VMware-based clouds and native public clouds such as AWS, Microsoft Azure and Google Cloud. Today, VMware is offering VMware Log Intelligence for monitoring and incident response management service for VMware Cloud on AWS, vSphere, vCloud Director, and AWS Cloud deployments.

“Faction’s core business has been offering VMware-virtualized environments, and we are rapidly expanding into multi-cloud managed services, with a strong emphasis on VMware Cloud on AWS,” said John Drake, vice president of strategic alliances, Faction. “We see tremendous opportunity in the power of marrying familiar VMware Cloud infrastructure with back-end AWS infrastructure and services, and the ability to spin up a complete SDDC environment on bare metal servers in 75 minutes is groundbreaking. Public cloud is breathing new life into the VMware side of the house at Faction, and the new VMware Cloud Provider Hub will make creating and delivering multi-cloud managed services that much easier.”

Cloud Provider Pod

The new VMware Cloud Provider Pod would enable partners to set up a VMware-based software-defined, multi-tenant data center based on a partner’s cloud design, in just a few clicks. The Cloud Provider Pod would accelerate a channel partner’s “time-to-value” by automating the design and deployment of a fully tested and validated VMware stack including VMware vSphere, vSAN, NSX, vCloud Director, along with complete operations visibility, cloud management, metering, and chargeback, in adherence with VMware Validated Design guidelines.

Cloud Provider Pod will enable cloud providers to standardize their SDDC stack. This standardization would allow cloud providers to deliver consistent VMware infrastructure and operations to their customers.

“We’re proud to be an early tester of VMware Cloud Provider Pod, an exciting and innovative next step in bridging automation and enhancing ease of use for clients,” said Terry Morrison, senior vice president and chief technology officer (CTO) of TierPoint. “By working with VMware to test and move forward new technology, we can offer our 5,000 clients the best connectivity, performance and reliability available in the industry.”

VMware is further enhancing their Cloud Provider Platform with:

  • VMware vCloud Director 9.5 – VMware vCloud Director is the cloud management platform for VMware Cloud Providers, enabling Cloud Providers to deliver differentiated and value-added cloud services on their VMware Cloud Infrastructure. VMware vCloud Director 9.5 introduces enhanced cross-site networking powered by deeper integration with NSX, fine-grained role governance, and significant improvements to the user interface (UI). VMware is continuing to open the vCloud Director capabilities to developers with ongoing investment in PythonSDK as well as a new Terraform Provider. Demonstrating third-party extensibility, VMware announces vCloud Director Data Protection from Dell EMC. This will provide a full-featured data protection solution natively integrated into vCloud Director, eliminating the need for tenants to use multiple portals to manage their virtual data centers and offering “a simple, easy-to-use and unified customer experience.”
  • VMware vCloud Availability for Cloud-to-Cloud DR – VMware vCloud Availability for Cloud-to-Cloud DR will provide Disaster Recovery (DR) protection and migration capabilities for cloud providers running vCloud Director. VMware vCloud Availability Cloud-to-Cloud DR would help cloud providers monetize their infrastructure, drive more breadth in their portfolios by offering additional managed or self-service disaster recovery (DR) and contingency planning services between cloud instances on a tiered basis and drive professional service opportunities. Enterprise customers will gain the ability to manage or configure a disaster recovery solution from within their portal, completely integrated to their workloads and applications without the need for agents or multi-screen hopping.
  • VMware vCloud Usage Insight Service – VMware vCloud Usage Meter will help partners manage and report on usage of the various offerings within the Cloud Provider Platform. With the latest version of vCloud Usage Meter 3.6.1, cloud providers are entitled to vCloud Usage Insight, a SaaS tool that provides automated usage reporting, “simple” onboarding, more secure data transfer, and aggregation of usage across all contracts and sites.
  • New VMware Hybrid Cloud Extension Partners – VMware continues to add to its roster of partners offering bulk cloud migration services using VMware Hybrid Cloud Extension, which enables partners to migrate thousands of VMs at an accelerated rate without requiring a reboot. Hybrid Cloud Extension is now offered by Fujitsu, IBM Cloud, IBM GTS, ITOCHU Techno-Solutions, Mediapro Cloud, NTT Com, OVHcloud and United Compute and Management.

“As a long-standing global technology partner, OVHcloud was one of the first to realize the benefits of VMware Hybrid Cloud Extension,” said Russell P. Reeder, CEO of OVH US. “Our customers that require massive data migrations with little or zero downtime can now experience a fast, more secure and simple way to accelerate their migrations. This helps us to deliver enterprise scale hybrid cloud solutions that meet the demands and speed of business today. Combining Hybrid Cloud Extension with OVHcloud infrastructure and network capabilities has contributed to our success as a leader in VMware cloud migrations.”

VMware Product Availability

VMware Cloud Provider Pod, vCloud Director 9.5, vCloud Usage Insight and vCloud Availability Cloud-to-Cloud DR are expected to be generally available in Q3 FY2019. VMware Cloud Provider Hub is expected to be generally available in VMware’s Q4 FY2019.

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