GoDaddy (NYSE: GDDY), one of the world’s largest web hosting providers dedicated to small businesses, is now live on the AppDirect network of marketplaces, enabling small businesses to add custom domain names when purchasing Office 365 in AppDirect-powered marketplaces.
AppDirect is a cloud service commerce platform that unites providers, developers and consumers of cloud services into a single ecosystem. This makes it easy for businesses to find, buy, manage, monitor and get support for cloud services from a central location and delivers new opportunities to distribute, sell and market cloud hosting services.
“Owning your digital identity is important to individuals and businesses,” said GoDaddy Chief Product Officer Steven Aldrich, who is a keynote speaker for the AppDirect Partner Summit later this year. “Now that GoDaddy is on the AppDirect platform, customers can quickly add custom email addresses to their Office 365 accounts. This gives them a professional email address which increases prospects’ willingness to do business with them and the business owner can also use their domain name for a website or social presence.”
AppDirect service provider and value-added reseller (VARs) partners can now provide domain names to small businesses as part of the Office 365 purchase experience. Previously, small businesses that wanted professional email addresses needed to register a domain name separately and then complete a series of separate steps to connect domain names to their Office 365 accounts. Now, they can register custom domain names and email addresses that fit their businesses.
“AppDirect has always focused on helping businesses find, buy and manage the software they need to thrive,” said Richard Dufty, Senior Vice President, Worldwide Sales, Customer Success and Alliances, AppDirect. “Allowing our partners to sell GoDaddy domains with Office 365 helps them create better and more lasting relationships with their business customers, who gain access to the applications they need while growing their online presences.”
In addition to adding a domain name to Office 365, GoDaddy will be offering standalone domain name registration in the near future. In 2015, AppDirect recognized GoDaddy by awarding the company its technology innovation award for domain name and Office 365 integration.