Webscale Powers Shopware AG’s Ecommerce Offering in North America

As an ecommerce system, Shopware is utilized by some of the biggest European brands, retailers and manufacturers in both the consumer-facing B2C and business-to-business sectors. In North America, Webscale’s cloud system is now the first cloud delivery engine for Shopware ecommerce deployments.

“Shopware delivers substantial flexibility with less complexity, allowing merchants to be fully in control of their customer experience,” said Ben Marks, Director, Global Market Development, Shopware AG. “Webscale’s modern commerce vision, together with the level of control and visibility they provide their global customer base, perfectly aligns with our goals for Shopware 6, and I’m delighted to welcome them to the Shopware partner network.”

Despite being new to the North American ecommerce industry, Shopware has gained considerable momentum in Europe and the United Kingdom. Webscale’s developer-centric platform, automated CI/CD and containerized cloud deployments with headless features will help Shopware’s regional adoption. For any size organization wanting to deploy fully customized commerce, Shopware and Webscale would be able to meet their goals as a team.

“Over the past two years, we have witnessed Shopware’s impressive expansion in the European market,” said Adrian Luna, Head of Strategic Partnerships, Webscale. “With Shopware’s push into North America, it was the perfect time to join forces in accelerating joint customer adoption, by utilizing our enterprise-grade cloud platform as the launch pad for digital agencies supporting rapidly growing ecommerce businesses.”


As a result of Webscale + Shopware, agency and digital transformation partners will be able to expedite the implementation of a new, contemporary open-source commerce solution that would help reduce time-to-market.

Today, over 100,000 businesses rely on a Shopware system, with all merchants – from start-ups to large corporations – producing combined revenues of 7.6 billion euros in 2019. Its headquarters are in Schöppingen, Germany and it has a global network of 1,200 sales, technology, and solution partners. Shopware has 300 employees. Over 4,000 extensions and certified expert assistance are available to clients who are part of a large community with millions of users.

As a cloud platform provider for commerce applications, Webscale powers Fortune 1000 brands including Dollar General, Unilever, Swarovski, Olympus, Regal Cinemas and thousands of other B2C, B2B, and B2E ecommerce storefronts across 12 countries. Webscale has offices in Santa Clara, CA, Boulder, CO, San Antonio, TX, Bangalore, India and London, UK.