What is audience segmentation and how to use it | 123-reg

Watch this video to find out what audience segmentation is and how you can use it to target your email campaigns to your specific audience.

With audience segmentation you can select groups from your subscribers list and send them specific campaigns based on their age, location or interests. So, instead of sending the same email to your entire mailing list, you can use audience segmentation to send an email that is relevant to only a specific list of subscribers.

To make the most of audience segmentation, you can sort your list by creating different rules. For examples, you could filter by age, gender, location and even customer engagement. This video will explain how to set this up in your campaign and how to create different rules to segment your audience before sending an email campaign.

For more detailed steps on how to use audience segmentation as well as extra tips and advice on how to make the most of it, please check our support article here: https://www.123-reg.co.uk/support/answers/Video/Email-Marketing/what-is-audience-segmentation-and-how-do-i-use-it-4929/

Duration: 3:39
Publisher: 123 Reg
You can watch this video also at the source.